Trademark Registration: Some Points to Keep in Mind

You should give some thought to the security of your new business or idea before you launch it. To begin, you may be skeptical about the importance of trademark registration. The good news is that the answer is an unequivocal yes. Once your trademark is registered, no one else can legally use your brand name for competing goods or services without your permission. Especially for young businesses, this is crucial to the security of your brand. That way, no one else can profit from your name without first paying you for the right to do so. In this post, we’ll break down the three crucial measures you need to take before registering a trademark for your company.

Getting your own trademark registered is the first step before doing any research on other trademarks. A trademark can be registered with the appropriate government office. Trademark registration requires an application, which should be filed with the assistance of a trade mark lawyer. The next step, assuming your application is accepted, is to receive a certificate of registration from the federal government. Once you get your registration certificate, you can file your trademark with the appropriate government office.


Image Source: Pixabay

After obtaining a trademark registration, it is essential to keep it up to date and in good standing. The website will provide you with up-to-date information regarding the status of your trademark at any given point in time. Your trademark registration is considered to be “in good standing” and you are free to kick back and relax if no one else has made an application to register the same trademark as you. If another party has previously made an effort to register the mark, you will be required to submit what is known as an “opposition” to their application. If you learn that someone has filed an opposition against your trademark, you will be required to submit an “opposition brief.” This brief will argue why your trademark should not be rejected. Before submitting an opposition on a mark, an individual must be able to demonstrate that another party has previously registered a mark that is confusingly similar to the one they intend to register themselves.

Last but not least, even if your trademark registration is in good standing at the moment, it doesn’t mean it will remain that way forever. You should therefore verify that the trademark’s status is indeed “final.” Contacting the relevant government body will confirm the finality of your trademark registration. The best way to verify the status of your trademark is to contact the agency’s toll-free customer care number or your trade mark lawyer. Once you hear the word “final,” you know your trademark has been registered and is safe from infringement. If you have any further inquiries regarding the status of your trademark, please contact customer care.

Before you go ahead and register your trademark with the relevant governmental agency, you ought to be one hundred percent dedicated to turning this idea into a profitable business reality. You might choose to put your attention and resources towards creating your product or service rather than investing time and effort filing trademark registrations. Even if registering your trademark is the first step toward turning your idea into a profitable business, you should still ask yourself if you are certain that you want to continue moving through with it. When you start thinking about your company as anything more than a notion on paper, you will gain an understanding of the factors that are necessary for consideration. Things that need to be thought out include things like money, managing personnel, advertising, and so on and so forth.


About Author
Jack is Tech blogger. He contributes to the Finance, Insurance, Money Investment and Saving Tips section on InsuranceMost.